Agencies use AI to increase ROI and business growth and keep pace with changing consumer behaviour in uncertain times.
Agencies can drive better business outcomes by leading data strategies, marketing planning, and creating test-and-learn culture.
Agencies are shifting campaign management approaches and focusing on inputs to steer AI for maximum results and strategic expansion.
Agencies aid brands in scaling successful campaigns within approved ROI thresholds, using AI to maximise budget agility and value-based bidding.
Agencies leverage AI to convert demand, uncover new customer segments, and optimize creative assets for best-performing combinations across digital channels.
Agencies use Google Ads' Insights page to surface new audience targeting opportunities and predictive modelling to identify potential customers.