Pinterest Trends: The Ultimate Social Media Marketing Tool

 -> Log in to your Pinterest business account  ->  Click on 'Analytics' on the top left of the page  ->  Select the 'Trends' option

1. Visit Pinterest Trends

2. To choose your target audience, select your preferred region from the top right option on the Pinterest Trends page.

3. Enter your preferred Keyword in Search and press Enter; it will also show some related trending terms.

-> Select your preferred date range -> You could also enter another keyword for comparison

4. Optimize Data

5. An Interest Over Time graph will be shown according to the options you selected. It will give you indexed date from 0-100.

6. After the Interest Over Time graph, you will get Demographics for the keywords; with Age & Gender categories.

7. You could take inspiration from the Popular Pins for your keywords, shown at the end of the Trends page.