YouTube's Update On Non-Skippable Ads & Interactive Experience

- YouTube is introducing 30-second non-skippable ads via YouTube Select on CTV. - The longer-form ads aim to align with advertisers' objectives and facilitate richer storytelling.

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- YouTube introduces new Pause experiences on CTV, allowing advertisers to engage viewers during video pauses. - This interactive feature offers a seamless way for viewers to learn more about brands.

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- Advertisers must monitor & assess the effects of YouTube's ad format changes. - Understanding the implications for stakeholders, including content creators, advertisers, and viewers, is essential.

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