Google Analytics 4 (GA4) has been enhanced with a powerful boost to its e-commerce analysis capabilities.
GA4 introduces a game-changing update, adding 30 new e-commerce dimensions and metrics to the custom report builder.
Marketers can now explore more detailed information on items, promotions, and shopping behavior, thanks to the new e-commerce dimensions.
Dive into the data and gain valuable insights by grouping metrics based on product attributes like item name, brand, category, and promotion name.
GA4 now offers essential revenue metrics, including gross item revenue, gross purchase revenue, and item refund amount.
Google has revamped e-commerce metrics in GA4 explorations, making accessing and understanding key revenue data easier
With GA4's new dimensions and metrics, marketers can now unlock meaningful e-commerce data without the need for custom reports.