Mastering Google Ads: Unveiling Essential Terms for Digital Success

Mastering Google Ads: Unveiling Essential Terms for Your Digital Success

Mastering Google Ads: Unveiling Essential Terms for Your Digital Succe

Ad Extension

Enhance your ads with extra info for free through Ad Extensions in five categories such as Sitelink, Call, Location, Offer, or App.

AdRank

AdRank decides placement like higher value means better ranking, more visibility, and increased click probability.

Bidding Option

Google Ads operates on a bidding system. As an advertiser, you choose a maximum bid such as CPC, CPM, or CPE.

Campaign Types

Choose from seven Google Ads campaign types such as search, display, video, shopping, app, smart, or performance max.

Click-Through Rate (CTR)

CTR, or Click-Through Rate, measures ad clicks compared to impressions, signalling relevance and keyword targeting effectiveness.

Conversion Rate (CVR)

CVR, or Conversion Rate, gauges form submissions compared to total page visits, reflecting a seamless user experience.

Impression

Each ad view on the SERP is an impression, often called "eyeballs." Impressions influence CTR and optimization.

Keywords

Google matches user queries with keywords you choose to display ads alongside, including negative keywords to avoid.

PPC (Pay-Per-Click)

Google matches user queries with keywords you choose to display ads alongside, including negative keywords to avoid.

Quality Score (QS)

Measure ad quality using CTR, keyword relevance, landing page quality, and past SERP performance. Affects AdRank.

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Mastering Google Ads: Unveiling Essential Terms for Your Digital Success

Ad Extension

AdRank

Bidding Option

Campaign Types

Click-Through Rate (CTR)

Conversion Rate (CVR)

Impression

Keywords

PPC (Pay-Per-Click)

Quality Score (QS)

Connect with Us to Transform Your Business into a Powerful Brand.

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