8 Smart Predictions About The Future Of Advertising On X (Twitter)

Twitter

By w3era November 02, 2020

Launching a Video Ad Product

[{"selector":"#anim-cfb96284-3a18-4919-bd9c-c5d3eeb2bc1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3d5bd85-0627-4512-a486-26eb01adeae8","keyframes":{"transform":["translate3d(0px, 169.70759%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14b2e41a-4f44-4496-8a09-7c096333c6fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9588c3bd-c5a8-4d4c-9785-d5a9820eb1ae","keyframes":{"transform":["translate3d(-139.61039%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7a5f396-0e18-4647-a490-4889518944aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2593118f-f077-48f5-8bd6-ad3b365f2b54","keyframes":{"transform":["translate3d(132.32933%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] X might launch a video ad product, leveraging the 2024 election for success.

Elon Musk's Vision

[{"selector":"#anim-1f364827-161c-4f19-9cd3-66bb04a38176","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51927567-3c79-44a3-9076-4808702f9ed4","keyframes":{"transform":["translate3d(0px, 149.80017%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c65e2b01-626d-4c5a-a34a-5fc554695e46","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecd7f6fe-8898-479d-b491-bb1494d6bf15","keyframes":{"transform":["translate3d(150.48781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc8192b0-b1aa-483f-b7a9-85f9ecbaf270","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb185856-5164-4e1c-aa6b-794b1f5920fa","keyframes":{"transform":["translate3d(-156.73575%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Elon Musk's grand vision for X as a social media and digital payment platform, with a Tesla operating system, offers hope for a brighter future.

A Shift Towards Paid Membership

[{"selector":"#anim-e96346fa-7206-4b89-bca8-7fd27855b8e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7b86626-177f-453b-a734-032acb3eb691","keyframes":{"transform":["translate3d(0px, 152.82654%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e956f47-b861-48cc-8a2a-e68a0583f1dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5654abe4-1167-4c6c-9153-620e118d7b77","keyframes":{"transform":["translate3d(134.08163%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1434aed-c9ad-4af5-be5b-e0009b5da162","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c907e29-bdcf-4030-9f2f-1820914793e7","keyframes":{"transform":["translate3d(-132.73092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] X could initially become a closed platform with paid memberships, eventually welcoming advertisers back.

Migration Away from X

[{"selector":"#anim-d3730ad3-770c-4bcf-92f3-7422c40f1302","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87e69b47-2474-43f2-8771-ff73fd7b4b48","keyframes":{"transform":["translate3d(0px, 167.63285%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97d84d8f-b37f-4393-ae04-df6ada044493","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-663c78da-2c5b-43e2-8be0-ddef2114ffdf","keyframes":{"transform":["translate3d(134.48980%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2130422e-a7fc-4d31-bcdd-6fd385f94e6c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f72f57c-71e8-4874-a9e0-54d328f4d589","keyframes":{"transform":["translate3d(-132.32931%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] X faces growing competition as users consider migrating to other platforms, impacting its future.

Stability and Commitment

[{"selector":"#anim-ddf68d47-16e3-4f76-baf5-a0cd3d5e9ee5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7bd983a-fb41-44e0-a514-71826f759903","keyframes":{"transform":["translate3d(0px, 159.65964%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ef243c8-8313-4a53-a34b-83c01aa3a2df","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec6340e9-4b27-45d9-b9f0-1f0b7e7122dd","keyframes":{"transform":["translate3d(126.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31c9ee03-cc87-4b7b-b5d6-428fa07dda9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd940133-31ef-4bf4-8a74-830b14518d24","keyframes":{"transform":["translate3d(-128.54406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] For brands to commit long-term, X must offer stability, clear vision, and consistent rules on content moderation.

Executive Hires to Lead the Way

[{"selector":"#anim-04920d99-371f-4b33-96d8-f2b5be1de814","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2be4a15-bd43-4892-907a-4db0fb182d84","keyframes":{"transform":["translate3d(0px, 181.67241%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9a2e5ca-cc98-451b-8101-dd4a1658b49e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62e97123-c795-4604-b016-dd9e8b039969","keyframes":{"transform":["translate3d(126.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18b91fbc-f7d4-44fc-bc05-0a077be0a77c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0739e2ce-6924-487b-ab19-f49d072a23f3","keyframes":{"transform":["translate3d(-128.54406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] New executive hires at X, led by CEO Linda Yaccarino, might help restore the platform's relevance.

Anti-Bot Measures Boost Ad Surge

[{"selector":"#anim-314144d4-f08d-4ce3-8592-f8143e70deba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db405fd1-2b96-4941-9a4c-b06ccae6d0fa","keyframes":{"transform":["translate3d(0px, 223.06611%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c0334a2-b355-454e-8d50-249f62d2ad76","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de860849-fd93-48fe-8330-81cc7ff3b9f8","keyframes":{"transform":["translate3d(126.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3a5707f-15d1-4f0a-9da5-165a2bea547f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c886eb4-6e58-47eb-8957-95100bd21bce","keyframes":{"transform":["translate3d(-128.54406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] X's anti-bot measures will attract advertisers looking for a genuine user experience and better ROI.

Supplementing X Ads with Other Platforms

[{"selector":"#anim-a97bcba5-5895-44c0-9d2b-172a7e9df7f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05ac98de-3e66-4d03-9a30-cfbc97f63a5c","keyframes":{"transform":["translate3d(0px, 179.81852%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2edf2ef-2476-4cc3-aaa5-63959286112d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f373c69-2c20-4028-8868-a5c18dcf1de8","keyframes":{"transform":["translate3d(126.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fdb1745-0026-4ef8-a32c-0bcb0d61741a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2729ce79-3c7f-4077-a123-d827331a5e40","keyframes":{"transform":["translate3d(-128.54406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Brands will continue using X alongside platforms like Instagram and LinkedIn for broader audience reach.

Connect with Us to Transform Your Business into a Powerful Brand.

[{"selector":"#anim-c1ddcd4f-599e-43c2-a5d5-d21c98df3116","keyframes":[{"offset":0,"transform":"translate3d(0, -262.10613%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -73.704243756%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -25.057346028%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -9.409610067000001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -4.088855628%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] [{"selector":"#anim-1b7b19a9-f8d2-4193-a3fe-392b74b026cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba19aa32-ef0a-46a8-821a-46acc96dba78","keyframes":{"transform":["translate3d(114.98422%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82d5d18f-e4f9-4a61-b766-ae0d0a784c4e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30ae4f8a-4566-4493-b66d-ece3d0aebe16","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] www.w3era.com +91-7073197281 Check Our Latest Web Stories