Digital Marketing

Won't Hurt Rankings | Latest Google Update

Branded Keywords 

Did you hear?  

Google debunks a deep-rooted SEO myth, confirming that branded keywords will not harm your search rankings. Surprised?

What’s Branded Keywords? 

Branded keywords use the brand’s name or specific products like “Nike”, or “Nike White Air Force

Google prioritizes content quality and relevance over branded keywords, which is encouraging new hopes for content creators and their branding strategies.

Content Quality Over Keywords 

See what Google has to say? 

The team advised you to feel free to mention the brand name in your reviews. Readers expect it, and search algorithms reward helpful content.

Dear Brands, have a look at it. 

Including brand names in reviews is recommended, as it meets reader expectations, enhances content quality, and fosters brand remembrance.

Focus on Quality leads 

Google's systems aim to rank content that is genuinely helpful to readers, regardless of the presence of branded terms.

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