This stage attracts attention, generates leads, and builds brand awareness through digital ads, social media posts, blog posts, etc.
2. Consideration
Engage prospects actively looking for solutions with newsletters, webinars, whitepapers, and case studies, building trust and interest.
3. Conversion
Convert leads into customers with in-depth product demonstrations, customer testimonials, free trials, consultations, pricing information, and special offers.
4. Retention
Keep customers satisfied and encourage repeat purchases with excellent customer support, loyalty programs, and regular engagement.
5. Advocacy
Turn satisfied customers into brand advocates with referral programs, user-generated content, and community building.