From “No one can beat Google” to a debate trending in the digital market about “Is Google in danger?”, the market has completely taken a U-turn. If you don’t know about it, then here it is.
Open AI has introduced its search engine prototype, named ‘SearchGPT’. It is an artificial intelligence-driven search engine that will completely revolutionise data consumption in a few years. While Google has enjoyed its monopoly in the search arena, the era has begun where it can experience loss in users due to users’ curiosity about experiencing newness and time utility.
However, various experts have claimed that ‘SearchGPT’ cannot dominate Google due to its ingenuity and being a paid search engine. Yes, you heard it right, SearchGPT will only be accessible to ChatGPT plus users, which can create a huge difference in initial curiosity and the real number of users.
Like this, a lot of questions are running through the mind fueled up with various expert opinions that need to be discussed. But one sure thing is that in a very short span, we are going to witness the “SearchGPT vs. Google” battle around.
Let’s delve deeper as below is a comprehensive breakdown of everything the digital market is witnessing.
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As discussed, SearchGPT is an AI-powered search engine developed by Open AI. Considered ChatGPT’s big brother, SearchGPT is likely to produce direct and real-time results from the web. It is currently in its prototype phase and is accessible to a few of the users only.
But despite being accessible to a few of the users, it has got unreal hype in the market due to its unique promises during the SearchGPT announcement. The promises include:
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As OpenAI launches SearchGPT, here’s your reminder about Google AI Overviews. Recently, Google also announced an update where you will get an overview generated by AI, for your search query. However, the overview would facilitate references too. But does that make it a powerful competitor of SearchGPT?
Let’s have a look at the difference that makes both of these search engines different from each other:
Apart from the results, another thing that matters is how the respective search engines behave. If you have ever noticed, Google AI Overviews, after showcasing a result summary at the top, brings a section named ‘People Also Ask’ that includes 3-4 linked questions. This can improve user experience only if the user wants to process the question. Notably, many times, the questions are interrelated to the main query but lack specificity.
However, SearchGPT, rather than bringing recommendations, opens doors for users to initiate conversation and ask whatever they want to know.
Both of the features contribute to the user experience through their perspective. Where AI Overviews is trying to bring time utility for the users, SearchGPT brings in personalisation.
Believe it or not, Google loves featuring advertisements. Powered by Google Ads services, today a fraction of search results will feature paid results, which is a major reason why people are losing trust in Google’s search results. People have even complained about how they have to scroll in-depth even for the simplest query sometimes.
Here is the saviour. OpenAI SearchGPT will not feature any ads, streamlining the search process, as it should be. SearchGPT aims for relevant and high-quality information.
As far as experts have experienced, SearchGPT holds a better interface than Google. The popular search engine includes various factors capable of distracting focused readers. These factors include numerous advertisements based on user data, cluttered features, media like images, videos and last but not least, regular algorithm updates. This makes it very hard to operate for both the users and businesses who want to leverage Google SEO services.
Amid this drawback, the honest SearchGPT reviews have told how the platform has kept its promise to provide a neater and easier interface compared to Google’s increasingly cluttered search page. Users will witness a straightforward section to ask questions, making it easier to see information faster and without any distractions.
Sooner, we will be witnessing the merge of AI in digital marketing. As per OpenAI’s claim, SearchGPT too will be collaborating with publishers (business websites, personal blogs and news articles). The results it will appear, will be linked with the original references.
This factor makes SearchGPT, a considerable substitute for the Search Engine Master “Google”. While it can be a tougher fact to digest, that’s just a part of the change, AI warned us all about during its establishment.
Not only internet surfers are facing confusion and curiosity, but it has also reached up to the best of the industry leaders. With their different opinion, let’s understand where the tech industry is leading, with 3600 points of view.
Explore the thoughtful insights from industry experts to understand how these two giants differ in their approach to delivering information and what this means for users seeking answers in an increasingly complex digital world.
Let’s begin exploring the museum of opinions from the mind behind the SearchGPT itself. On July 26, 2024, Sam Altman brought in a notice about SearchGPT through X.
Key Takeaways:
Neil Patel’s contribution to the buzz around left everyone with 2 different Views. One where everyone, especially the marketers stood extremely excited about the forthcoming evolution, Neil Patel reminded them of the strong roots Google has created. Have a look at his opinion.
This opinion by Neil Patel ignited the ongoing battle of SearchGPT vs. Google even more, leading to two perspectives.
So, this is how these expert opinions have kept the buzz of SearchGPT ignited. Right from Sam Altman’s minimalistic announcement, and Neil Patel taking the debate to an all-new perspective to getting some great insights from Michael Lin, social media has played a huge role in circulating awareness of this forthcoming evolution.
Does not matter whether you are looking up to SearchGPT or have made up your mind to stick to Google, if you are a digital marketing service provider or creator you have to consider both of them equally. It might be a little harder for you to tweak your focus from Google, a search engine that has dominated the market for the past 20 years, but to remain relevant, it is very crucial.
Below are some points to remember while boarding on a journey of search engine transformation:
As discussed, Open AI’s SearchGPT is going to transform the user search experience by transforming the process into a conversational tone. This means, more follow-up questions would be asked by the user’s side. This makes it important to create highly targeted content.
With this evolution, marketers need to understand that now merely translating queries into keywords will not work, rather they have to devote a fraction of focus on user behaviour too. Also, SearchGPT’s capability to process natural language allows it to analyse the intention behind words. This means that the idea of leveraging keywords is going to change drastically.
Multimedia integration in digital marketing has always been promoted. Using high-quality media can help AI to recognize your content more deeply. Hence, after in-depth analysis, various industry leaders have suggested using high-quality images, infographics, static charts and much more.
Although this feature of SearchGPT has not been officially recognized, with the consistent improvement taking place in the search engine battlefield, it is not far to witness SearchGPT adding reference links to images also.
Here comes the unexpected!
Recently, OpenAI has collaborated with digital creators/publishers like Conde Nast, The Associated Press, and Vox which has highlighted the possibility of content creators and publishers leading the SERPs.
Witnessing this is a great indication that in the coming days, on-page SEO efforts might get slightly replaced with thought leadership and personal branding. This will not only 10X the user experience but also give a boom to unique content creation, ultimately increasing the scope of the creator’s economy.
Hence, building strong relationships with high-authority publications and extending hands for branding strategies like earned media and digital PR can help you to land great placements in both, SearchGPT and SEO.
Changes might come and go, but the quality of content can never be compromised. No matter how well you adorn your content with visuals or how wisely you use SEO strategies, until and unless the content is not aligning with user and readability standards, it’s all in vain.
High-quality content means:
In summary, those times have gone by when things used to be static. From the smallest change in SEO strategy to shifting the point of focus to all new search stations, it’s all going to be normalised.
Recently, OpenAI launched its prototype named SearchGPT, which can replace Google with its solid interface and accept follow-up questions, making the search experience quite personal.
This has created curiosity among internet surfers, especially marketers. While various opinions by experts are navigating the digital debate in various directions, a lot of expectations have been registered for the final version of SearchGPT.
Let’s see how it goes and transforms the search engine market colonised by Google.
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