Digital Marketing

Top 7 Principles Of Effective Retail Marketing

What Is Retail Marketing?

Retail marketing refers to the various activities, whether in-store, locally, or online, that are used to attract customers to a retail business.

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1. Product

Retail marketing refers to the various activities, whether in-store, locally, or online, that are used to attract customers to a retail business.

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2. Price

Price refers to the amount of money customers are willing to pay for your product. It should be reasonable as per the customers and product quality.

Image source: Search Engines Journal

3. Place

Place refers to a physical storefront, but it also includes online marketplaces, an ecommerce website, digital channels, events, partnerships 

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4. Promotion

Connecting with your target customers and making them more aware of your brand and products.

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5. Build Community

Connect with your local community,  partnerships, and sponsorships. Hosting workshops, events, or local markets can increase traffic and brand reputation.

Image source: Kompa.ai

6. Feedback

Use surveys, comment cards, and online reviews to gather insights. Analyse this feedback to identify areas for improvement

Image source: Kompa.ai

7. Customer Service

Train your staff to be knowledgeable, friendly, and attentive. A positive interaction can turn a one-time shopper into a loyal customer who spreads the word about your brand.

Image source: Freepik

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