Digital Marketing
Crafting a clear hypothesis that directly addresses a specific aspect of your campaign you want to improve.
Image source: Freepik
Testing variations in product titles can reveal which changes improve CTR , helping you fine tune messaging to resonate better with your audience.
Image source: Freepik
Google Ads offers built-in tools that allow you to create controlled experiments for testing. Start by defining the variables you want to test, such as ad copy, keywords or bidding strategies.
Image source: Freepik
Custom tests allow for greater flexibility in design and ensure that advanced strategies can be evaluated properly.
Image source: Freepik
Analyze the results to identify patterns in key metrics such as CTR, conversion rates, or cost-per-conversion. Use these insights to refine your strategy.
Image source: Freepik