Digital Marketing

6 Google Ads Bidding Strategies that will Save Your Money

Maximizing the Conversion Value

Focus on the sales that you generate from your campaigns and optimized bids based on real-time data

Image source: Freepik

Target CPA

This strategy focuses on optimizing your sales so that your Google Ads campaigns achieve the return on the advertising costs that you have set.

Image source: Freepik

Maximizing Conversions

Bids will be automatically optimized during auctions so that the algorithm always decides how much to bid

Image source: Freepik

Target ROAS 

The algorithm will attempt to keep the ROAS within the specified budget, and the strategy is suitable for almost all types of campaigns

Image source: Vecteezy

Maximizing Clicks

Based on the motto of “quantity rather than quality,” this algorithm tries to generate as many clicks as possible based on the budget.

Image source: Freepik

Target Impression Share

Your ads will appear more or less frequently, depending on when, where, and how people search for your brand

Image source: Vecteezy

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