Learning the art of effective link building is crucial to stand out among competitors. If you are waiting to get more links for your site, try linkable assets. Millions of people benefit from the linkable asset but in the same way, some people who produce quality content need better reach on their blogs. This is because they are not aware of the linkable assets.
Quality link building can increase your website’s visibility in search engines. They are also great for branding and a strong sign that your content resonates with your audience. Building linkable assets is one of the most effective ways to get valuable backlinks. For example, images, infographics, case studies, e-books, etc. can be anything that can be easily shared on any platform. Of course, images are the most common type of linked content.
In this blog, you will come to learn about:
Let’s move further to discuss the linkable assets in detail.
Table of Content
3.1 Infographics
3.2 Case Studies
3.3 Online Tools
3.4 Ebooks
3.5 Ultimate Guides
3.6 Checklists
3.7 Evergreen Content
Linkable assets are those assets containing valuable content on the website to attract backlinks from other sites. These assets contain information that can be useful for others and easily shared on other social media platforms. To get valuable information it can be in any form such as images, infographics, ebooks, etc. According to the survey, linkable assets were selected by 36.3% of respondents as one of the best strategies for developing links.
Linkable assets are created by search engine optimisation (SEO) marketers to attract common and natural backlinks. You can also create a visualised version of the blog for other platforms such as YouTube, Instagram, Linkedin, etc. After doing so you have to analyse whether this strategy works or if something needs to be changed.
Following are the advantages of linkable assets to attract links to your website:
If you really want to improve the overall performance of the website. Then keep in mind that creating a strong linkable asset helps you get the backlinks naturally and reach the goal. Let us discuss the importance of linkable assets and how they bring success to your websites:
To improve your search engine rankings, better quality links are required to be earned through link resources. Search engines see backlinks as a confirmation of the quality and relevance of your content. The more quality links your linked content attracts, the more search engines understand the authority and value of your site.
The authority of your website in your industry or niche can increase with the help of linkable content. Search engines and users can tell that your content is reliable and valuable when they see links to it from other respectable websites. This raises your website’s authority, which raises its visibility and trustworthiness.
To raise awareness about your website’s brand in the eyes of the target audiences you require a linkable asset. Raising brand awareness online can be increased by sharing good quality content. Creating high-quality content contributes to building a strong brand identity, reinforcing your brand’s message and values.
Furthermore, Infographics, videos, and images can easily be shared and can go live on the website thereby increasing the reach of the company. Higher engagement and conversion rates lead to not only an increase in brand awareness but also the trust and loyalty of the consumer.
There are different types of linkable assets each have its target audience and link relevance to different industries. these types of linkable assets into your strategy can significantly boost your link building efforts. let’s dive into the types of linkable assets.
Online tools grab the attention of users as they are mostly utilised by people. Examples of online tools are calculators, quizzes, steps trackers, etc. solve the problem immediately.
You can also use Semrush for calculating the keywords, optimizing the Google ads, etc.
According to Semrush, it has 1.2 million backlinks from 6.5,000 unique domains. It is also the best tool for creating backlinks. This way the engagement of the user increases along with the site linkability. W3era also provides free SEO tools such as plagiarism checker, backlink checker, meta tag generator, etc.
Ebooks are the comprehensive guide that has a detailed history of a specific topic. It can be easily downloaded for free containing the contact details of the website. Through this, you can gain traffic and boost your email thereby providing valuable content to the users who want to link it. Make an SEO-optimized landing page so other webmasters may easily link to your ebook from their content.
Infographics is a tool on which complex information can be displayed visually and shared on social media and other platforms. Infographics capture the users’ attention making it easy for them to share and link it. This increases the overall reach and brand visibility. Easy-to-read information is more naturally shareable across different platforms. A well-designed infographic can be a reliable resource for others looking to improve their material. Websites and blogs are ready to add visually appealing content to their stories.
Ultimate Guides contains long-form content having a piece of detailed information about the topic. They provide your blog or website visitors with everything they need about a particular topic in one convenient place, just like encyclopedias. The Ultimate Guides are valuable and comprehensive resources, making them a great linkable resource. Most guides are presented on one long scrolling page with a clickable table of contents which makes it easy to use.
Case studies are a form of storytelling. It has been examined that people love stories. It is one of the most popular and mostly used linkable assets that tell about how the products are used. Case studies include problems and solutions thereby giving results. You should focus on creating a catchy title for the case study to attract more target audiences. Case studies build a relationship of trust and credibility with your readers to entice other websites to link to well-researched success stories. Know about the types of case studies through the below image.
Many people love to read clear and concise guidance as they are easy to use and highly practical. Checklists are one of the most important types of linkable assets that can be easily shared on social media. It is very easy to use due to its practicality. If you want to create a successful checklist you need to research what is ranking well on Google. Make sure your checklists should have all the information in detail. To stand out in the competition you should offer it in a downloadable PDF so that a wide number of people use and download it.
Evergreen content is the most valuable and relevant linkable asset that covers ongoing topics. It is an SEO-friendly asset that keeps on attracting traffic and backlinks after getting published for a long period. This type of asset maintains the visitor’s flow and builds the authority of the site. It is very essential for a solid SEO strategy. Examples of Evergreen content are displayed in an image below:
The Internet is the main surfer on which information about every topic is available in detail. To generate traffic and face the competition you need to create a linkable asset which can become a powerful strategy. To generate backlinks, boost your brand awareness, and heighten your SEO you need to focus on high-quality content. The types of linkable assets are infographics, case studies, ebooks, checklists, etc. offer benefits to their users.
Investing your time and money in generating these assets not only increases your traffic but also makes people about your brand. You can learn about the smart link-building strategy by ensuring that the content you deliver should be informative, engaging, and shareable. We at W3era, a leading link-building agency are always here to help you with the latest details!
Daily Search Marketing tidbits for savvy pros.
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