The biggest issue faced by new portal owners is the confusion attached to similar content being posted on their website/webpage. Most owners make this mistake especially during the launch. The motto behind this is to ensure that there is enough material to fill up the website. However, they do not realise that there is absolute zero benefits to their website via this procedure.
As per the experts, this has a negative effect on the website. The first negative aspect is when it comes to indexing the website.Search engines like Google only pick up one link from the website and ignore links with similar content. So it adds nothing in speeding up the index process.
The second negative aspect is when it comes to highlighting new features. In a website with a lot of duplicated content search engines may find it time consuming to browse through the website. Hence they may miss picking up any new content posted by the owner on the portal. This will mean that visitors may never end up being informed of the same in search results.
Instead, the experts advocate focussing on the correct SEO practises. They recommend spending more time and money on the marketing aspect. As per them, this will help the owner build up links pointing to their website. They also advocate having meaningful content instead of a large amount of duplicate content.
They also state that visitors are also looking for fresh content. This is the best way to attract more visitors to the website.
Daily Search Marketing tidbits for savvy pros.
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