Google Analytics 4 (GA4) is a valuable tool that provides information about your website visitors. However, too much data can be overwhelming. Luckily, GA4 has robust features to organize and analyze your data. Unlike Universal Analytics, Google Analytics is missing some familiar reports. Hopefully, this will change in the future. We now have a powerful tool called Analysis Hub, later renamed “Explorations”. It’s where you can analyze data more deeply. Today, let’s zoom in on one part – Free Form report in GA4.
Explore the power of Free Form report in Google Analytics 4 on your GA4 data and assess your digital marketing strategy’s success. This quick GA4 guide covers everything you need to understand about the Free Form reporting feature in your Google Analytics 4 account.
A free form report in GA4 is like a Google Sheets or Excel sheet. You select your columns and rows, use filters, and create segments. Once set up, you can visualize data using six different techniques. You’re not limited to basic dimensions and metrics – the ones you’ve imported into GA4 work here, too.
This report is excellent for on-the-fly analysis, helping you better understand your app or website visitors. It even supports machine-learning models to identify anomalies in your metric values. If you’re looking for something unique and want to dig into user profiles, just click the right mouse button and choose “View Users” (User Explorer report). This feature lets you do a lot without leaving Google Analytics 4. Give it a shot and get hands-on experience. Below, you’ll find instructions on how to make the most of it.
There are several compelling advantages to utilizing free form report in GA4 account.
Also Read: A Guide to Google Analytics for Beginners!
To create a Free Form report in GA4, follow these simple steps:
Requirements: To get started with Free Form report in GA4, ensure you have Editor permissions in your GA4 account.
A Simple Guide to Creating Free Form Reports
After setting up a free form report in GA4, bringing that data into Google Ads is essential. This helps Google’s Smart Bidding understand user interactions on your site, potentially reducing ad costs and boosting conversions.
Explore the benefits of W3Era’s digital marketing team, equipped with Google Analytics specialists ready to assist with all your Google tools needs. Our digital marketing agency covers GA4 account setup, custom report creation, and training for you and your team in mastering Google Analytics 4. Elevate your business for success with W3Era.
Now that you’ve delved into Free Form reports in Google Analytics 4, it may be tricky initially, but with practice, it becomes second nature. This would save a considerable amount of time.
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