How to Improve the Profitability of Your Display Ads Right Now

Display Ads are one of those fickle beings that either work for you so great that there is no profit unmatched or cause such a disaster you swear never to use them again. So the question that is still lingering is, Are Display Ads still worth it? Display ads, in our opinion, are still very much there. Only their campaign needs to be made in a way we can make optimum use of them. Some strategies that we like that can improve the profitability of your Display Ads are:

Optimize your on-site display ads

As I mentioned in one of my blogs, retaining customers is less expensive than getting new ones. So why not impress those who are already there for you on your website? Optimize the display ads on your website rather than just optimizing on other pages. It is because the customers who are coming to your website only need less convincing as they are already there; exploring your product half convinces them to acquire them. So optimizing those on-site display ads will be more beneficial as you have already convinced those consumers, thus increasing the probability of getting the brand loyal customers.

Link your Accounts!

The mistake most advertisers make is not linking their Google Ad account with their Google Analytics account. This helps in tracking your conversions and the goals of your campaign. Follow three steps for doing so:

• Go to Google Analytics and confirm your link
• Go to Google Ads and confirm your link
• Set up the conversion tracking

These steps will be important to track conversions and optimize your Google Ads, which will use your budgets effectively.

Determine goals for each campaign

You need to determine which campaign has which goal attached to it. The goals may be sales, leads, website traffic, brand awareness and reach, app promotion, etc. Run a campaign with a single goal and make another campaign if you have two goals or more. These goals help track the effectiveness of the campaign. It also helps in having a realistic approach to advertising as you get to see if that goal is fulfilling or not, without picking more goals and with all of them not fulfilling.

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Check what placement works best for your Display Ads

Yes! It is crucial to check what placement works best for your display ads. Humans are accustomed to these display ads and even avoid seeing most of them. This would work against you as this opposes the main reason why you choose to display ads. So try each option that Google has to offer to see what works best for your brand/product. The four options Google provides are inframe, infold, intext, intag. So explore them all and find the best fit for your campaign.

Test your Audience Targeting options!

Every option for audience targeting here serves a goal, choose what serves your audience the best, and is beneficial to your company as well. The options listed below are:

Remarketing Audience:

It means to target your display ads to the people who have looked at them or searched about them, to create the need for your product in consumers’ minds.

Demographic Audiences:

With Google Analytics data, you will get the most popular demographics available for your product. Not just the most popular always try and test for other demographics as well to see what fit best for your company/product.

The other targeting options include Affinity Audiences, Custom Affinity Audiences, In-Market Audiences, and Custom Intent Audiences. Try the options that suit your ad campaign requirements, and test on a regular basis to see what might work for you.

Google Display Planner – A life savior

 The Google Display Planner is a gospel tool for your campaigns. It is available in the placement section of your campaign creation process. Once we enter the keywords, Google pulls out the top websites, YouTube channels, apps, and everything related to that category that you can choose and target.

Build Ads mobile-friendly:  

With mobile being the key device our audience uses, it is a key feature that you should keep in mind to make ads that display well on mobile. It can be done by making responsive ads on Google. Responsive ads are a huge help when it comes to making ads that are mobile-friendly. Responsive ads help in determining the size and orientation of the ads being displayed. Two important things to keep in mind while making a responsive ad is:

• Avoid text in images: Images in mobile ads don’t work that well because the text may overlap with the image or become ineligible, making it impossible to understand the Ad.
• Use images of products being used: I know it sounds silly, but most people do not get what a product is trying to convey. You don’t want that to happen to your product, so make sure how it is used or what situation it can be used in is shown.

Try Different Landing Pages:

I know I told you above to optimize your landing page display ads first, but you should also keep in mind that sometimes our audience might not be aware of us or our products. So make sure to display your ads on websites that have products related to it or can be used with it, thus capturing their attention and creating a need.

These are all the techniques you need to start applying now and carry with you self to 2021.