SEO Vs PPC: Which One Is Better For Your Web Portal?

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Ask any digital marketing company or an SEO company in USA; if you are seeking ways to boost your site they will offer you two solutions – either a Search Engine Optimization (SEO) process or a Pay-Per-Click (PPC) campaign. You can either pay for traffic with a PPC advertising program offered by Yahoo Search Marketing, Google Adwords, or any other. These allow one to display advertisements in the sponsored results segment over every page that comes as a result of the search. Then, you need to pay an amount based on how competitive the keyword you chose is.

Au contraire, you can boost traffic free of cost by reaching high rankings in the natural search results. The listings will be displayed right next to the sponsored results. You will need to get after the best SEO practices and try to get your site displayed more prominently in search results than normally. It may take some time for your page to reach on top in natural results, but the targeted, free traffic will most probably prove to be a worthy investment.

However, the biggest debate is about which approach is better than the other. In case you are facing the same dilemma, here are some points that may help you make a decision:

  1. Budget: It is one of the first things that you need to consider while clearing the confusion between PPC and Organic SEO. Consider the highest amount you’re advertising budget can support. You can always set your regular spending limit as low as you wish, but it is recommended to keep it somewhere between $5 – $10/day. If you have no capital to commit to advertising, you may want to adhere to monthly SEO packages. But if you have even a small amount for investment, it is better to go with PPC advertising. It can really offer numerous benefits ranging from faster testing to protection from SEO algorithm updates and other hassles.
  2. Height of Your Average CPC: Apart from establishing an overall advertising budget, you need to consider the amount others spend on advertising in your industry. PPC platforms permit users to bid on whatever they can pay willingly for a single keyword click; this fee is known as cost per click or CPC.
  3. Competition Among SERPs In Your Niche: You may also want to see the competition between search engine results pages for the keyword you are targeting. To accomplish this task, enter your keywords in the Google External Keyword Research Tool, it will let you know the estimated level of competition along with the number of advertisers bidding for your keywords.