Many things have changed this year, especially those associated with social media. Starting from algorithms to AI getting its extension on social media, witnessing such social media-related updates, is just the beginning. Various experts have predicted that social media marketing is surely here to stay.
According to recent statistics by ResearchGate, where 5.45 billion people are actively using social media in 2024, it is estimated to increase to 6 billion active users, which indicates a great scope for businesses by 2027.
Even now, marketing on social media has spread like a wave, right from community building to running successful ad campaigns, it’s unstoppable!
However, a few might think of it as a cakewalk, but in reality, social media management has much more to work on and serve. Changing marketing calendars last moment due to updates in algorithms or handling serious circumstances like less engagement or CTRs is not an easy thing to decode. Truly, SMM is a scope in itself.
Below, we will discuss everything you need to know about Social media marketing, factors that play a great role in its success, and much more.
Social Media Management is a part of digital marketing that involves strategic planning and creating content to engage audiences across all social media platforms like Instagram, Facebook, Pinterest, etc.
The whole journey of social media management includes a lot of things, right from creating content that resonates with the target audience, to maintaining the brand’s reputation and most importantly, creating a plan that can make the audience compel to engage with the brand.
Brands like Duolingo, Zomato, Burger King, National Geographic, Airbnb, and Nike, have already utilized this evergreen digital marketing opportunity and have successfully converted their social media audience into consumers.
Airbnb has more than 5 million followers on Instagram. The brand has successfully made its space in the audience’s user time by following the strategy of becoming a voice to society and building a connection with the audience emotionally. Basically, they focus on ‘visual conversation’.
Nike has been enjoying a vast amount of user gathering on their Instagram. Currently, it has 304 million followers. Looking forward to their social media strategy, they advertise their product and tell a story mirroring athletes.
Stills from Burger King’s X handle (1.9 million followers)
Burger King is not only the culinary king but also the king of creativity and social media management. Their idea is to let the audience crave the meals, experience the crunch and enter them into their sales funnel naturally.
Bonus Read:
Mixing Social Media Management and Social Media Marketing as one thing? Bad idea!
There is a difference between these terms: Where Social Media Marketing focuses on generating leads and driving business growth through paid campaigns and targeted strategies. Social Media Management is a way to build healthy and consistent relationships with the brand to maintain the brand’s voice and engagement. It includes:
“Social Media isn’t just a platform to campaign,
it’s a commitment to build credibility and trust.”
As said, today social media is not limited to forwarding memes and texting with friends, it’s much more. Right from blending promotions into storytelling to investing in paid marketing campaigns, for a lot of businesses, it has become a testament to their business excellence: ‘a virtual showroom’. Take a look at its importance:
By continuously engaging and posting value on social media platforms, you can witness your brand getting recognized on a wider scale. For Example, Nish Hair is a brand that gained recognition through storytelling and social media management.
Effective social media management leads followers to your website via strategically positioned links and irresistible content, helping to improve site visits and potential conversions.
Social media management also allows you to build a sense of belonging among your followers by interacting with them and igniting discussions, which strengthens your brand and enhances customer loyalty. For example: Apple has a dedicated fan base of users that connects through virtual forums, social media groups, and even in-person events
Image Source: Apple Support Communities
Today, take a product’s name and you can get its multiple substitutes, but through Social Media Management you can build meaningful interactions with your audience, leading to repeat customers and long-term brand loyalty.
Just like every meal you love, needs all of the required ingredients to end up getting served at the table, Social Media Management also requires certain key components to serve the brands up to their expectations. Below are the crucial key components, every social media manager must be aware of:
The first brick to building a successful Social Media Management is to build content that sparks value and consists of brevity and bit-sized information, in simple words content digestible to all, without compromising on quality. With time, the consumption habits of social media users have changed. They are now more comfortable with short-span visual content like reels, carousels, etc., hence the brands must take notes.
After creating captivating content, the next step is to schedule it at the best time possible. After various experts dug in to get the metrics of the best time to post on Social Media to engage with the audience. And this is what they found out:
Facebook
9 AM to 11 AM and 1 PM to 3 PM
Thursday
YouTube
2 PM to 4 PM and 7 PM to 9 PM
Saturday and Sunday
Instagram
11 AM to 1 PM and 7 PM to 9 PM
Wednesday
X
10 AM to 11 AM and 6 PM to 7 PM
Wednesday and Thursday
Tuesday
You must have seen a lot of brands engaging in comments with the audience, organizing polls, seeking user’s opinions, collaborating with influencers, and much more. This is just a way to engage with the audience and let them feel that they are important to the brands. Simply, engaging with the audience is one more way to build a reputation every brand craves for.
Performance analysis has always been a stepping stone in every marketer’s journey, as tracking the insights always helps to break the bandwagon effect improve the loopholes and work more devotedly where the potential lies. Nowadays, social media platforms allow brands to see in-depth analytics like engagement rates, click-through rates, audience demographics, new audience, and much more. This helps in informed decision-making and crafting content strategies.
Social media management is more than being a part of digital marketing, it’s a blend of dynamism and creativity. Managing both altogether is often considered a challenge due to managing obstacles like:
Negative feedback and trolling are normalized in today’s world, but the truth is that it is one of the biggest challenges in social media management. Negative feedbacks come in the form of complaints, criticism, and sometimes insensitive comments too. Dealing with this feedback requires a careful and strategic approach to avoid escalating the situation and to maintain a positive brand reputation.
Solution:
Social Media platforms keep updating their algorithms which has a big impact on how the content should be reflected and consumed by the audience. These changes affect engagement rates, visibility, and the overall effectiveness of social media strategies.
Last but not least, handling numerous social media platforms together can be challenging, particularly when each platform has its exceptional features, audience, and content requirements. But here’s how we can tackle it:
Social Media Manager: A designation that takes responsibility for a brand’s social media presence by creating content, understanding algorithms, engaging with the audience, being aware of the best social media management tools, and most importantly thriving for uniqueness.
Below are the top 5 responsibilities an ideal social media manager is expected to perform:
As we have officially entered a generation where innovation is the prime focus and smart work is where the main focus is laid, it’s high time to associate innovation with this scalable field of social media management and bring smart tech to your desk.
Let’s thrive in getting to know about some best social media management tools, content creation tools and much more.
Buffer Social Media Management is an all-rounder tool for scheduling posts and managing multiple platforms like Instagram and Facebook. The tool consists of two plans, free and premium. Where the free plan covers up to three accounts with limited post-schedule. While the premium version ($6/month per channel) opens the gate for advanced analytics and engagement features. It also includes a start page for creating mobile-friendly landing pages.
Hootsuite is a comprehensive social media management platform that excels in planning, organizing posts, and driving ad campaigns across platforms. Notably, it offers powerful analytics, including industry comparisons, and features advanced AI tools for content creation. While it’s a comparatively expensive option, its comprehensive functionality and integration with tools like Zapier make it a top choice for businesses looking to leverage social media for revenue.
SocialPilot is a cost-effective alternative to the above-discussed Hootsuite. As every tool consists of different social media management packages, this one has a price range of $50/month for a small team plan. The plan includes benefits like access to two additional users and management of up to 20 accounts. It also facilitates features for post-management, analytics and team collaboration. Although its interface is simpler and lacks some advanced features like concentrated X support, and SocialPilot’s team management options, which falls as a major drawback.
Social Media Management Agency: A social media marketing agency is a house of experts that handles the planning, execution, and optimization of social media strategies for businesses or individual creators. These agencies manage various aspects of social media, including content creation, account management, analytics and reporting, advertising and strategy development.
Top 3 things you must see before choosing a social media marketing agency:
In short, today when everyday news tells about social media saturation, according to various digital marketing experts there is a lot more, social media has to serve, especially for the business.
To justify the lasting scope of social media, Social Media Management has been leveraged by a lot of businesses. Having the capability to manage the A-Z’s of social media brandings like content creation, audience engagement, tracking performance metrics, and much more, social media management has become the shining star in the digital landscape. Also, there are various tools available to enhance your journey to personal branding.
If you have not performed social media management yet for your business or need expert supervision, then let us be your digital ally and present our expertise to enhance your brand visibility, at your fingertips. Visit W3era, to get home-like guidance, because your growth is our vision.
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