The Chef Upstairs Boosted Sales & Engagement with W3era’s Google Ads & Meta Ads Strategy

Challenges

• Low Online Booking Conversions – Needed to generate more bookings for private dining and cooking classes.
   
• High Competition in the Culinary Industry – Competed with top-tier culinary service providers in Toronto.
   
• Inefficient Paid Advertising Strategy – Previous campaigns were costly with low conversion rates.
   
• Low Social Media Engagement – Meta Ads were not driving the desired level of brand interaction.
   
• Targeting High-Intent Local Customers – Required an optimized approach to reach the right audience in Ontario.
   

Solutions Implemented

Google Ads Strategy
 

• Search & Display Ads Optimization – Targeted high-intent keywords like “private dining Toronto” and “cooking classes near me.”
   
• Performance Max Campaigns – Utilized AI-driven ads to increase visibility and bookings.
   
• Landing Page Optimization – Improved user experience to maximize conversions.
   
• Retargeting Campaigns – Captured lost leads and encouraged repeat bookings.
   
• Bid Strategy Refinements – Reduced cost per lead while increasing ROAS.

Meta Ads Strategy
 

• Engaging Video & Carousel Ads – Showcased interactive cooking experiences and customer testimonials.
   
• Lookalike & Interest-Based Targeting – Reached food enthusiasts and corporate clients.
   
• Retargeting Campaigns – Re-engaged past visitors with personalized offers.
   
• Seasonal & Promotional Campaigns – Promoted holiday specials and limited-time cooking classes.
   
• Influencer & UGC Collaboration – Leveraged food bloggers and influencers to boost credibility.