# W3era

> W3era is a search engine marketing agency that runs SEO, Google Ads and PPC programs for businesses in the US and worldwide. It has operated since 2008, is a Google Partner, Meta Business Partner and HubSpot-certified agency, and works from a head office in Jaipur, India and a US office in Dallas, Texas.

This file is a short, curated guide to the pages that best explain what W3era does, what it costs and how to engage. For a complete list of the site's pages, see the XML sitemap linked under Optional.

## Start here

- [About W3era](https://www.w3era.com/about-us/): Company background, team and approach to search marketing
- [Contact W3era](https://www.w3era.com/contact-us/): Phone, email and office details for sales and support
- [Get a free quote](https://www.w3era.com/get-a-free-quote/): Request a custom proposal for SEO, PPC or a combined search marketing plan
- [Meet the team](https://www.w3era.com/meet-our-team/): The SEO, paid search, content and development specialists behind client work
- [Awards and achievements](https://www.w3era.com/about-us/awards/): Industry recognition received by W3era

## Search engine marketing

- [SEM services](https://www.w3era.com/sem/services/): Overview of W3era's combined SEO, Google Ads and PPC services
- [Google Ads management](https://www.w3era.com/sem/services/google-ads-services/): Search, Shopping, Performance Max and YouTube campaigns run by a Google Partner team and measured on cost per acquisition
- [PPC management](https://www.w3era.com/sem/services/ppc-management/): Google and Microsoft Ads management with weekly search-term reviews and CPA-based reporting
- [Google Shopping ads](https://www.w3era.com/sem/services/google-shopping-ads/): Shopping campaign management that starts with Merchant Center feed quality before bidding
- [Google Ads conversion tracking](https://www.w3era.com/sem/services/conversion-tracking/): Setup and audit of GA4, Tag Manager, enhanced conversions, CRM imports and consent mode

## SEO services

- [SEO services](https://www.w3era.com/seo/services/): Overview of W3era's organic search services
- [SEO services in the USA](https://www.w3era.com/seo/services/usa/): SEO for local, ecommerce and national brands in the United States
- [Local SEO services in the USA](https://www.w3era.com/local-seo/services/usa/): Google Business Profile and Google Maps optimization for US local businesses
- [Technical SEO](https://www.w3era.com/seo/services/technical-seo/): Crawlability, indexation, Core Web Vitals and site-speed audits and fixes
- [SEO audit](https://www.w3era.com/seo/services/seo-audit/): Website audits that identify technical, content and ranking issues
- [Ecommerce SEO](https://www.w3era.com/seo/services/ecommerce-seo/): SEO for online stores, covering product pages, category pages, technical SEO and content
- [Enterprise SEO](https://www.w3era.com/seo/services/enterprise-seo/): SEO programs for large businesses and multi-brand sites
- [B2B SEO](https://www.w3era.com/seo/services/b2b-seo/): SEO aimed at reaching business decision-makers and generating qualified leads
- [SaaS SEO](https://www.w3era.com/seo/services/saas-seo/): SEO for B2B and enterprise SaaS companies at different growth stages
- [Generative engine optimization (GEO)](https://www.w3era.com/seo/services/generative-engine-optimization/): Work on how a brand is represented in AI search answers such as Google AI Overviews, ChatGPT and Perplexity
- [Content SEO](https://www.w3era.com/seo/services/content-seo/): Content planning and writing for search visibility and conversions
- [Industry-specific SEO](https://www.w3era.com/seo-by-industry/): SEO approaches for healthcare, legal, SaaS, ecommerce, real estate and other sectors
- [White label SEO for agencies](https://www.w3era.com/seo/services/white-label-seo/): Resellable SEO services for marketing agencies

## Pricing

- [SEM packages](https://www.w3era.com/sem/packages/): Pricing plans for combined search engine marketing
- [SEO packages](https://www.w3era.com/seo/pricing/seo-packages/): Monthly SEO plans for businesses of different sizes
- [PPC packages](https://www.w3era.com/ppc-services-packages/): Pay-per-click management pricing
- [Local SEO packages](https://www.w3era.com/seo/pricing/local-seo-packages/): Pricing for Google Maps and local search plans

## Case studies

- [Case studies](https://www.w3era.com/case-studies/): Index of W3era client case studies
- [Biker Universe](https://www.w3era.com/case-studies/biker-universe/): New York client; organic traffic growth from SEO alongside Meta Ads results
- [MPass](https://www.w3era.com/case-studies/mpass/): Organic traffic and first-page keyword growth over six months

## Guides

- [Google Analytics 4 for SEO](https://www.w3era.com/blog/seo/google-analytics-4-seo-guide/): What to track in GA4 for SEO and how to measure its return
- [ROI-focused SEO framework](https://www.w3era.com/blog/seo/effective-framework-mapping-roi-focused-seo-strategy/): Steps, KPIs and dashboards for connecting SEO work to revenue
- [PPC vs SEO](https://www.w3era.com/blog/sem/choose-ppc-vs-seo/): How to decide between paid search and organic search, or use both
- [Common Google Ads management mistakes](https://www.w3era.com/blog/ppc/common-google-ads-mistakes/): Frequent campaign errors and how to avoid them
- [Core Web Vitals checklist](https://www.w3era.com/blog/seo/core-web-vitals-guide/): LCP, CLS and INP thresholds with fixes for each
- [GEO vs SEO vs AEO](https://www.w3era.com/blog/seo/geo-vs-seo-vs-aeo/): The differences between generative engine, search engine and answer engine optimization
- [Hreflang implementation guide](https://www.w3era.com/blog/seo/complete-hreflang-seo-guide/): Setting up hreflang correctly for multilingual and multi-region sites
- [Backlink audit guide](https://www.w3era.com/blog/seo/backlink-audit-remove-toxic-links/): Evaluating a backlink profile and handling harmful links

## Optional

- [XML sitemap](https://www.w3era.com/sitemap.xml): Complete index of the site's pages, including blog, news and location pages