Social Media
Published by: w3era
Instagram and WGSN's Trend Talk reveals what Gen Z cares about in 2024, predicting upcoming trends and cultural shifts.
Gen Z focuses on sustainable fashion, preferring fewer new clothes, repeating outfits, and supporting local shopping.
Prioritizing meaningful connections, Gen Z plans to use social media for friends, family, and staying updated on trends.
63% of Gen Z remains single, aiming to strengthen existing relationships in 2024 as a top priority.
2024 is Gen Z's growth era, emphasizing self-improvement, with self-employment as a key wealth-building avenue.
Gen Z explores trending foods, with 45% interested in vegan products and 42% open to trying plant-based meat.
75% of Gen Z are part of fan armies, often connecting with celebs via Instagram DMs to express support.
Gen Z engages through education, voting, and social media to address important societal issues in 2024.