Digital Marketing

5 SEO Trends for 2025

Search alternatives and Google’s antitrust trial

This will allow Google’s competitors to use its search data and algorithms to build their search engines faster.

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AI as a powerful assistant

By having all these data in an easy-to-access way, you can better respond to Google’s emphasis on originality and establish E-E-A-T

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 E-E-A-T and the push for originality

Establishing E-E-A-T will stand out, brands and content creators must prioritize originality by leveraging their data and experiences.

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The user versus the keyword

Focusing solely on keywords, SEOs should build content around user pain points and challenges, targeting the intent behind their searches

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Technical SEO will matter more than ever

Technical SEO will be more important than ever. Optimizing your site to make it easier for search engine bots to crawl and understand is key.

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