Digital Marketing

5 Steps  For  PPC Testing Framework

 Develop A Testing Thesis

Crafting a clear hypothesis that directly addresses a specific aspect of your campaign you want to improve.

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 Select Key Areas For PPC Testing

Testing variations in product titles can reveal which changes improve CTR , helping you fine tune messaging to resonate better with your audience.

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 Set up tests in Google Ads

Google Ads offers built-in tools that allow you to create controlled experiments for testing. Start by defining the variables you want to test, such as ad copy, keywords or bidding strategies.

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Conduct Custom Or Advanced Test

Custom tests allow for greater flexibility in design and ensure that advanced strategies can be evaluated properly.

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Analyze Results

Analyze the results to identify patterns in key metrics such as CTR, conversion rates, or cost-per-conversion. Use these insights to refine your strategy.

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 Results

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