Digital Marketing
Smart Bidding offers multiple options tailored to different campaign objectives. Choosing the right strategy depends on your specific goals and budget.
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Google offers new AI tools to take your Smart Bidding strategy to the next level, helping you expand your reach. You can pair these tools with your desired bidding strategy.
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A revenue execution platform like Invoca allows you to track these call conversions and feed them directly into Google Ads.
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To enhance your retargeting efforts, first-party data is key and phone conversations are a treasure trove of insights that can be unlocked with revenue execution platforms.
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Using a revenue execution platform, you get detailed reports on call handling and identify areas where improvements are needed.
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