Digital marketing

7 Terms Related To Market Research And Analysis

By: w3era

Dive into the world of data-driven strategies and innovation.

Marketers compare tactics through A/B tests, showing which works best—like webpage versions to users.

A/B Tests 

Conversion rate measures user actions, like form fills or link clicks, leading to purchases.

Conversion Rate 

KPIs track marketing goal achievement—sales inquiries, video views, or other metrics.

Key Performance Indicator (KPI) 

It is Measurable indicators like click-through rate and bounce rate show your campaign performance.

Metrics 

CPM tracks ad costs per thousand impressions, evaluating advertising effectiveness.

Cost per Mille (CPM) 

ICPs represent the most beneficial customer demographics for a company's products.

Ideal Customer Profile (ICP) 

POCs initiate exchanges between businesses and customers, facilitating transactions or services. 

Point of Contact (POC) 

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