Digital marketing
By: w3era
Dive into the world of data-driven strategies and innovation.
Marketers compare tactics through A/B tests, showing which works best—like webpage versions to users.
Conversion rate measures user actions, like form fills or link clicks, leading to purchases.
KPIs track marketing goal achievement—sales inquiries, video views, or other metrics.
It is Measurable indicators like click-through rate and bounce rate show your campaign performance.
CPM tracks ad costs per thousand impressions, evaluating advertising effectiveness.
ICPs represent the most beneficial customer demographics for a company's products.
POCs initiate exchanges between businesses and customers, facilitating transactions or services.