Digital Marketing

7 Ways Coca-Cola Uses Generative AI For Marketing And Advertising

Published by: w3era

AI Chatbot for Instagram 

Connects users to local restaurants via direct messaging, promoting perfect meals. Uses OpenAI and Microsoft's Bing for local results. 

Using GPT-4 And DALL·E for AI Image

Utilizing Coca-Cola's archives, AI crafts unique Christmas cards, promoted on Google Ads for engagement.

Google & AI in Art 

The Sphere exhibits Refik Anadol's AI art; Google's AMI program fosters ML in creativity.

Contest for User-Generated Content 

This year, Coca-Cola teamed up with OpenAI and invited artists to create magic using Coke stuff and cool tech.

Video Marketing Featuring Reimagined Art 

Coca-Cola kept the magic alive in "Masterpiece," showcasing cool art. They turned AI Coke art into collectible digital treasures.

Augmented Reality Experience 

Coca-Cola created an AR experience called Stable Diffusion, turning photos into a futuristic vision using generative AI.

Out-Of-Home Advertising Experience 

Coca-Cola wrapped up limited releases with an event in Vegas to explore future feelings, colors, and flavors with AI and people.

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