Learn the 6 most common link building mistakes that can hurt your SEO in 2023.
Buying links is a black hat SEO technique that has been used for years. Google has become very good at detecting these links, and if you're caught buying links, you could be penalized.
Dofollow links are common & pass PageRank to the linked page. But sometimes you need nofollow links, like when linking to a competitor or a site without reciprocal links.
If you have spammy or low-quality links pointing to your site, disavow them. Inform Google to exclude these links from your ranking using their disavow tool.
Google dislikes a sudden surge of new links in a short time, deeming it unnatural and penalizing you. Gradually build links for better results.
Avoid building links just for the sake of it. Ensure they're relevant to your content and audience. Irrelevant links won't boost rankings; they might even harm them.
PBN links are links that come from private blog networks. These networks are often used for black hat SEO, so it's best to avoid them.