What is Guerrilla Marketing?

Guerrilla marketing disrupts public spaces with memorable activities, relying on human interaction and social media for brand awareness.

It creates buzz by placing unusual objects in urban areas with high foot traffic, like adding statues or placing oversized replicas in parks.

It generates hype in enclosed spaces like campuses, stations, and museums, with T-Mobile's flash mob at Liverpool Street Station resulting in a 52% sales increase.

It surprises audiences by promoting products in unexpected places like concerts or within competitors' ads.

It involves interactive brand experiences anywhere, like free samples or playful installations, increasing public engagement.