Google Marketing Live 2024: Key Updates

Created By: w3era

digital Marketing

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Produce high-quality creative assets rapidly for Performance Max campaigns using Generative AI. 

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AI-Powered Creative Production

Google introduces new reporting functionalities for YouTube and creative assets, providing deeper insights and better campaign.

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Reporting for YouTube and Asset

Retailers can now use video and virtual ads in Shopping campaigns. Features include short-form product videos, virtual try-ons, and 3D product spins.

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AI-Powered Shopping Ad

Engage consumers with interactive creative ads, allowing them to experience products virtually before visiting your site.

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Interactive Product Engagement

Target customers with vertical videos, stickers, and animated ads across YouTube, Discover, and Gmail through Demand Gen campaigns.

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Advanced Visual Storytelling

Your Search and Shopping ads will appear in “sponsored” sections of AI-generated overview boxes on the search results page.

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Ads in AI Overview

The long-term impact on search traffic to brand sites remains to be seen. Google's innovations aim to provide ready-to-convert consumers. Time will tell.

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Future Impact

A well-crafted marketing portfolio highlights your expertise and achievements.

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