Artificial Intelligence
The magic of AI is now reflected at the top of search results, providing a quick snapshot for users searching for information in the form of link cards.
If we see, beyond the experiments, it is an impactful step to provide a great UX to the users and web visibility to the content owners.
Yes, it does. Right from getting impressive CTRs and visibility, and a seamless and quick search experience to providing link sources for credibility, it matters a lot.
As AI has taken over the search loop, the importance of metadata and quality content has raised its bar high, completely focusing on higher site metrics.
You would have to reconcile your content to be comprehensive but at the same time quicker in responses to get noticed by AI.
This AI overview can change how users engage, making following links more likely, exploring beyond AI snippets, and changing information intake in a diversified manner.
Right from getting legitimate search results, increasing UX to increased traffic at publisher’s doorsteps, it chases a win-win situation for all. Impressive, right?
Creators have felt SEO pressure, intensified competition and the fear of effort wastage in writing comprehensive articles.