Google Discover is a feature of Google Search that allows users to surface content that is relevant to their interests without requiring them to type in keywords.
Google updated their Search Central Discover documentation to remove guidance about E-A-T (Expertise, Authoritativeness, and Trustworthiness) and instead focus on recommending content that is helpful.
Google now clarifies that writing content that is helpful is important for qualifying for Discover traffic. This is more actionable than asking for E-A-T.
The Helpful Content System is significantly more actionable and applies to Google Discover as well.
Search Console offers a Google Discover report that provides data specific to Discover-based traffic.
The Search Central documentation was updated to directly link Discover traffic to the Helpful Content System.
The changes to Google's documentation emphasize the importance of creating helpful content to qualify for Discover traffic. This shift in focus from E-A-T to helpful content provides more actionable advice for site owners looking to improve their traffic.