Google Updates New Policies to Building Trust with Customers

Google has rolled out new policies aimed at building stronger trust with customers.

Building Trust with Customer

This policy provides specific criteria and instructions for brands to ensure their products and offers are eligible to appear in Google Search.

Business Identity

Ensure consistent official business name across registered business and domain.  Add an 'About Us' page on the site for authenticity & brand story 

Transparency

Transparent website content, honest messaging. Clear shipping, returns, privacy policies. Honest about business model & operations 

Professional Design 

Ensure the website has an SSL certificate for secure data storage. Keep the website easy to navigate without unnecessary redirects or broken links.