Marketing

How Colgate Captured 50% Indian Market

By w3era

December 21, 2023

Introduction

Since 1937, Colgate revolutionized Indian oral care, shifting from powders to pioneering toothpaste formulations.

Traditional Marketing

Leveraging TV, print, and radio with attention-grabbing ads fuels revenue and sustains creative campaigns.

Digital Marketing 

Instagram: 102K Facebook: 2.7M YouTube: 1.2M Twitter: 2,345 LinkedIn: 22K

Innovative Localisation 

Colgate Vedshakti integrates Ayurveda, captivating India's reverence for ancient remedies, challenging competitors.

Celebrity Collaborations 

Ranveer Singh infuses energy into Colgate Max Fresh, embodying the toothpaste's vitality in promotions.

Notable TV Ads 

key takeaways

- Mixing traditional and digital marketing widens audience reach.

- Innovating products aligned with local culture.

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