marketing
By w3era November 19, 2023
Pulse earned ₹100 CR in its first 8 months after the mid-2015 launch, matching Coke Zero's record.
Pulse is by DS Group, known for Rajnigandha Pan Masala, Catch Spices & Pass Pass Mouth Freshener.
In 2017, Pulse hit ₹300 CR, surpassing OREO (₹283 CR in 2011) and Mars Bars (₹270 CR in 2011)
Pulse created brand addiction, enticing customers to pay a premium for its unique Kachha Aam flavor.
The candy's blend of raw green mango sweetness, a salty core, and Kachha Aam flavor made it irresistible.
DS Group's robust distribution network ensured Pulse's availability in every nook and corner of cities and towns.
Pulse thrived solely on word-of-mouth publicity, without any advertising or promotional spending.
Pulse's distinctive black and green packaging contributed to its strong brand recall value, boosting its popularity.
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