marketing

How Pulse Generated ₹100 CR In first 8 months of its Launch

By w3era                    November 19, 2023

Pulse's Explosive Start 

Pulse earned ₹100 CR in its first 8 months after the mid-2015 launch, matching Coke Zero's record.

DS Group's Product Range 

Pulse is by DS Group, known for Rajnigandha Pan Masala, Catch Spices & Pass Pass Mouth Freshener.

Record-Breaking Sales 

In 2017, Pulse hit ₹300 CR, surpassing OREO (₹283 CR in 2011) and Mars Bars (₹270 CR in 2011)

Building Brand Loyalty 

Pulse created brand addiction, enticing customers to pay a premium for its unique Kachha Aam flavor.

Sensational Flavor

The candy's blend of raw green mango sweetness, a salty core, and Kachha Aam flavor made it irresistible.

Easy Accessibility

DS Group's robust distribution network ensured Pulse's availability in every nook and corner of cities and towns.

Word of Mouth Success 

Pulse thrived solely on word-of-mouth publicity, without any advertising or promotional spending.

Striking Brand Recall 

Pulse's distinctive black and green packaging contributed to its strong brand recall value, boosting its popularity.

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