How To Do SEO Competitor Analysis Like a Pro

Want to improve your SEO? Start by doing a competitor analysis!

What exactly is an SEO competitor analysis?

Competitive analysis involves researching top competitors to gain insights into their strengths, weaknesses, products, and marketing strategies.

This 5-step guide will show you how to do a competitive analysis quickly and easily

Competitive Analysis can be done is 5 easy steps

1. Identify your SEO Competitor

Build a list of key competitors to see who's competing for your audience's attention. Focus on them throughout your competitor analysis.

2. Analyze Competitor’s SEO Strategy

Analyze competitors' websites for SEO strategy, website speed, & mobile responsiveness. Use insights to improve your own technical SEO.

3. Analyze Competitor’s Keywords 

Optimize overlooked keywords to outrank competitors on SERP. Identify gaps and opportunities using tools like SEMRush or AHREFS. Improve rankings.

4. Examine their On-Page Optimization

Analyze competitor pages to understand why they outrank you in SEO. Optimize your own pages to improve search engine positioning. 

5. Backlink Analysis 

Analyze your competitors' backlinks to see what you can replicate. Reach out to sites that link to them to get backlinks for your own site.