How to Win the SEO Race with
Informational Keyword Search
1. What is Informational Keyword Intent
This search intent is typically used when a person wants to learn something new, gain knowledge, or obtain an understanding of a topic.
2. Informational Search Prompt
"How to" queries
"What is" queries
"Best way to" queries
"Tips for" queries
3. Target Long-Tail Keyword
Use tools like SEMrush & Google Keyword Planner to optimize a list of relevant long-tail keyword for your website.
4. Create Relevant Content
Include relevant images, videos, bullet points & FAQs for the target audience