4P’s of Lenskart

- Product

- Pricing

- Place

- Promotion

- Frames as fashion statements, not just functional items.

- Sunglasses, lenses, solutions, and accessories from diverse brands.

- Virtual 3-D trial option for informed choices.

- Customer-Centric Pricing

- Value and premium segments cater to various income levels.

- One-year, no-questions-asked return policy for customer satisfaction.

- Hybrid Distribution Approach.

- Website: 3-D Try On, orders, and online payments.

- Physical stores across India for in-person trials and eye examinations.

- Engaging Promotional Tactic

- SEO, social media, influencer partnerships, and content marketing utilized.

- Consistent discounts and coupons for customer loyalty.

- Impactful Partnership

- Katrina Kaif, Bhuvan Bam, Kiara Advani, and more endorse Lenskart.

- Engaging an already invested audience for increased traffic and revenue.