Digital marketing
By: w3era
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Keywords are words people type in search bars to find what they want online. They matter for search engine optimization (SEO).
Keywords have different types such as branded, non-branded, local, global, brand + geography, brand + product, etc. They assist users in finding specific things online.
Understanding what users want is crucial. Keywords help search engines find relevant content. Search queries differ, but modern search engines adapt to various user expressions.
Boost visibility by optimizing for keywords that drive conversions. For instance, a retailer might optimize for a popular product with high search volume.
Study keyword visibility to identify content gaps. For example, focusing on "Tesla Financing" instead of "Tesla Loans" boosted conversion rates by 15%.
The majority of clicks occur on Google's first page. Enhancing visibility on this page can greatly increase traffic and potentially lead to higher sales.
Assess the impact of successful keywords. Focus on those that drive business value and provide thorough content that addresses users' inquiries.
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