2023's social media stats: Rising user engagement, video content domination, influencer marketing growth.
Social media has become an integral part of our lives, with 4.8 billion users worldwide.
- Fastest-growing social media platforms in the world. - The world's stage for short videos. Where creativity meets entertainment.
- As of the first quarter of 2023, Snapchat had 383 million daily active users worldwide - Snapchat saw an 11% increase in reported ad reach in the past year.
- Instagram has 2 billion monthly active users. - The average Android user spends 12 hours and 30 minutes in the Instagram app per month.
- A total of 2.037 billion people use Facebook every day. - The average Android user spends 18 hours and 17 minutes in the Facebook app each month.
- Twitter will have 353.9 million monthly active users (MAUs) in 2023. - The average Android user spends 4 hours and 48 minutes in the Twitter app each month.