The Facebook Pixel: Your Advertising Secret Weapon

What is Facebook Pixel?

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Setting Facebook Pixel

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How Does It Work?

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Using Facebook Pixel Helper

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The Facebook Pixel: Your Advertising Secret Weapon

What is Facebook Pixel?

Facebook pixel is a code that helps you measure & optimize ad performance on your website.

Setting Facebook Pixel

To add the Facebook pixel to your website, install the base code on all pages & add standard events for specific actions.

How Does It Work?

After setting up the Facebook pixel, it tracks actions on your website, allowing you to retarget users with future ads.

Using Facebook Pixel Helper

The Facebook Pixel Helper is a useful Chrome plugin for checking if your pixel is working & identifying any errors.