Understanding E-E-A-T in Google's Guidelines for Boosting SEO

Understanding E-E-A-T in Google's Guidelines for Boosting SEO

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in Google's Quality Rater Guidelines evaluates search result quality, which is essential for SEO.

First-hand knowledge and real-life examples enhance experience, which is valued alongside expertise.

Experience

Establishing subject matter expertise requires dedication and recognition. As qualifications are essential for certain niches.

Expertise

 Becoming a go-to source boosts credibility. Backlinks and online presence establish industry authority.

Authority

High ratings, secure website, and legitimacy build trust. Social proof and third-party reviews also play a role to maintain trust.

Trustworthiness