Facts Revealed, ft. SEO, SEM, PPC, and Google Ads

Created By: w3era Digital Marketing Image : www.Freepik.com

#Fact01

[{"selector":"#anim-d84cf22a-7c47-4f2f-a2e3-6c254d40c290","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0df48412-e2a6-4ec4-9e04-e29c6250d317","keyframes":{"transform":["translate3d(0px, 61.40205%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43ea28d0-2734-43f5-9411-1c68e8c36c50","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-019523a5-4a2e-4619-b38a-538774ecde18","keyframes":{"transform":["translate3d(0px, 230.96304%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45464685-8c77-457b-89b8-dc70a321b05b","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c639e541-371c-4fc0-bbab-5cd7d36af524","keyframes":{"transform":["translate3d(113.95348%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Among the 4 techniques, SEO is the only one that works for organic/ unpaid reach. Image source: www.freepik.com

#Fact02

[{"selector":"#anim-a2bcb288-bf40-45b5-82d2-aa9e83612349","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a3b7ba7-5aa3-4f4e-ab89-2ac373ac2032","keyframes":{"transform":["translate3d(0px, 64.39457%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce61a05c-3461-47f2-8a6a-1caefa405468","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0623cd22-0f0d-429a-a361-d14ef88d4523","keyframes":{"transform":["translate3d(0px, 234.96299%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf6fe813-3d26-455c-bbda-0e8229cca051","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e29a9057-c7aa-4c5b-9978-bbce2061c14a","keyframes":{"transform":["translate3d(119.06975%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Pay-per-click ads are highly dependent on the budget, while SEM just works on a ‘pay and get benefitted, model’. Image source: www.freepik.com

#Fact03

[{"selector":"#anim-b4868b08-6fe2-4a81-8d2f-d0bc41f878d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec8e9462-a01e-4319-a15d-4fe4f7d3e6c4","keyframes":{"transform":["translate3d(0px, 61.40205%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6bd03d7-60de-4168-ae1f-2e08c38fbe43","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fadc561-4cb4-40ee-a834-77cfd71903f2","keyframes":{"transform":["translate3d(0px, 230.96304%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c3d60a6-cad4-4910-8334-f643f8913c3b","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e50b108d-e9d5-48e1-9f1a-bd42287f4a50","keyframes":{"transform":["translate3d(113.95348%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] SEO generally takes 5-6 months to settle in, while the others take less time to process. Image source: www.pexels.com

#Fact04

[{"selector":"#anim-2e1b6030-6acc-4ce9-9c60-0728357167d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9989c9e1-fcce-4dea-a95d-a9d99b6dbfb0","keyframes":{"transform":["translate3d(0px, 61.40205%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c02de0b2-9fa1-4036-972e-177df51f8d34","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-559fca03-8b4a-491f-9619-787bef70db64","keyframes":{"transform":["translate3d(0px, 190.85650%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0eae1ba0-1629-40c8-9b4c-ced961137fcc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff9dfa88-ed3d-4d27-b4e5-3bc61c778afb","keyframes":{"transform":["translate3d(109.76743%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Google Ads and PPC ads are not similar, but they are dependent on each other. PPC ads, when put in Google are called Google ads. Image source: www.pexels.com

#Fact05

[{"selector":"#anim-544faa6a-fff6-40b8-a9ce-41c09d91d125","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a35ee40-430a-4abe-bacf-cea534bbe57f","keyframes":{"transform":["translate3d(0px, 62.39955%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1bb1a271-3249-4218-b73a-9f226ee2e270","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2102c03a-d755-4a3f-9cde-9c75461ea2a0","keyframes":{"transform":["translate3d(0px, 230.96304%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0fee81d-4ec6-4e27-8b57-b3b9e092ced5","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-23f806a3-9a79-4f4e-bdb6-8e003d21ac65","keyframes":{"transform":["translate3d(113.95348%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Among all the channels where PPC ads are published, 43% of the traffic is generated by Google Ads. Image source: www.freepik.com

#Fact06

[{"selector":"#anim-84e433f9-e703-456e-b403-33b0d9f3ac93","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71f0f641-bc92-4058-9497-f4c0d4deaaa9","keyframes":{"transform":["translate3d(0px, 61.40205%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26964210-5a97-45e1-8f85-9aeb9b76efa9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0c9ece0-c2ca-48eb-a043-4a71552661e5","keyframes":{"transform":["translate3d(0px, 230.96304%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6179b069-152c-48ce-a432-7d9c9d16adb4","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d0637dc-63c3-4b54-996b-0b5d0d10a7f1","keyframes":{"transform":["translate3d(113.95348%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] On an investment scale, PPC and Google ads top the scale, followed by SEM in second place. Image source: www.freepik.com

#Fact07

[{"selector":"#anim-61615279-b729-46a9-94ac-d6625d97be70","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1254ee3a-cf2c-45af-bc0a-5bb20f24e905","keyframes":{"transform":["translate3d(0px, 61.40205%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edd8a3ac-5593-4a64-876a-494ce15ea28e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ffbf732-7be8-4649-8356-cd4e1a8d89c0","keyframes":{"transform":["translate3d(0px, 230.96304%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-baf154d5-167c-49a5-a238-c87af3fb0105","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c216a32e-a421-4017-b6d0-bb5d460a6a96","keyframes":{"transform":["translate3d(113.95348%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Despite being different, all 4 aims for ranking on SERPs and higher engagement. Image source: www.freepik.com

Next - 10 Steps of E-commerce Website Development Process

[{"selector":"#anim-052d5f8f-14d5-452f-8370-6dba383a03d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f6fcec5-bbe8-4a4e-b566-8c6bcc0b83a9","keyframes":{"transform":["rotate(-217deg) translate3d(0px, 84.68113%, 0) rotate(217deg)","rotate(-217deg) translate3d(0px, 0px, 0) rotate(217deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da0c70bd-8136-404f-95d7-c8f1202dc1f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60b38c0f-8e5e-4a78-a9ee-bb79e186549b","keyframes":{"transform":["translate3d(0px, 197.49743%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4813ace2-e5e5-4e75-847b-1a559ab2034d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f105bce-43b7-410d-98a3-35b05fd9b2ff","keyframes":{"transform":["translate3d(0px, 291.31960%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn to make an attractive e-commerce website.

Connect with Us to Transform Your Business into a Powerful Brand.

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