ChatGPT prompts for digital marketing help SEO teams, content writers, and outreach specialists complete tasks faster and more consistently. The most useful prompts are specific, use-case focused, and include context like your niche, target audience, or keyword. In 2026, the highest-value applications are keyword research, content creation, link building outreach, and technical SEO auditing. Generic prompts get generic results. The 30 prompts below are organised by use case so you can copy, adapt, and apply them directly to your workflow.
ChatGPT is a powerful AI language model trained on large volumes of text data, which makes it capable of generating human-like responses across a wide range of tasks. For digital marketing teams, it is most useful when given structured, specific prompts rather than vague open-ended questions.
This guide covers 30 ready-to-use ChatGPT prompts organised by the four core areas where digital marketers spend the most time: keyword research, content creation, outreach, and technical SEO. Each prompt includes a brief explanation of when and why to use it.
ChatGPT Prompts for Keyword Research
Use these prompts when building topic clusters, identifying long-tail opportunities, or preparing briefs for your content team.
1. Find long-tail keyword variations "Give me 15 long-tail keyword variations for the primary keyword [keyword] targeting [audience] in the [industry] niche. Include question-based and comparison-based variants."
2. Identify search intent "Classify the following keywords by search intent — informational, navigational, commercial, or transactional: [keyword list]. Explain your reasoning for each."
3. Build a topic cluster "Create a topic cluster around the pillar topic [topic]. List one pillar page idea and 8 supporting cluster article idea0s with suggested H1 titles."
see how an E-commerce SEO Complete Guide 2026 structures pillar and supporting content.
4. Find competitor keyword gaps "My competitor ranks for [keyword]. Suggest 10 related keywords they likely target that I should also consider, along with content angle suggestions for each."
5. Generate FAQ-style keyword ideas "List 10 questions people commonly ask about [topic] that could be answered in a blog FAQ section. Format them as full questions a searcher would type."
6. Localise keywords for a target city "Generate 12 local keyword variations for [service] targeting [city]. Include neighbourhood-level and suburb-level variants where relevant."
7. Identify semantic keywords "List 15 semantically related terms and phrases for the topic [topic] that a comprehensive article should cover to demonstrate topical depth."
ChatGPT Prompts for Content Creation
Use these when briefing writers, drafting outlines, writing meta tags, or creating AEO-optimised intro blocks.
8. Generate a content brief "Create a detailed SEO content brief for the keyword [keyword]. Include: suggested H1, meta title, meta description, target word count, H2 structure, key points to cover, and 3 internal link suggestions."
9. Write an AEO-optimised intro block "Write a quick-answer paragraph under 100 words for the topic [topic] that directly answers the search query. Avoid filler. Lead with the answer." Track your AEO performance using tools like the Best AEO Tool for Tracking AI Answer Rankings.
10. Create an H2 and H3 outline "Create an SEO-optimised outline for a [word count] article on [topic]. Include H2 and H3 headings only. The article targets [audience] and the primary keyword is [keyword]."
11. Write a meta title and description "Write 3 meta title options (under 60 characters) and 3 meta description options (under 155 characters) for a page targeting [keyword]. Include the keyword naturally in each."
12. Rewrite thin content "The following section of a blog post is too thin and lacks depth. Rewrite it to be more helpful, specific, and detailed without adding padding: [paste section]."
13. Generate FAQ content "Write 5 FAQ questions and concise answers for a blog post about [topic]. Each answer should be under 60 words and written in plain language."
14. Create a comparison article intro "Write an intro paragraph for a comparison article between [Option A] and [Option B] targeting the keyword [keyword]. Make it direct and answer-first."
15. Write social media post variations "Write 3 LinkedIn post variations promoting this blog post: [paste title and URL]. Each should be under 150 words and lead with a hook."
ChatGPT Prompts for Outreach and Link Building
Use these when preparing broken link outreach, guest post pitches, or digital PR emails.
16. Write a broken link outreach email "Write a short outreach email (under 100 words) informing [website name] that a link on their page [URL] is broken and suggesting our resource [URL] as a replacement. Keep it helpful, not salesy."
17. Personalise a guest post pitch "Write a guest post pitch email to [publication name] proposing an article on [topic]. Reference one of their recent articles: [article title]. Keep it under 120 words."
18. Find link-worthy content angles "Suggest 5 original content angles for [topic] that would be likely to earn editorial backlinks from [type of publication]. Explain why each angle would appeal to that audience."
19. Write a digital PR pitch "Write a short press pitch (under 150 words) for a study or data piece on [topic] targeting journalists covering [beat]. Include a suggested subject line."
20. Draft a follow-up outreach email "Write a polite follow-up email for an outreach campaign where we haven't received a response after 7 days. Reference the original pitch topic: [topic]. Keep it under 60 words."
21. Identify outreach targets by type "List the types of websites and publications most likely to link to content about [topic]. For each, explain what angle or content format would appeal to them."
ChatGPT Prompts for Technical SEO
Use these when auditing pages, writing schema, or troubleshooting crawl and indexing issues.
22. Generate FAQ schema markup "Generate valid FAQPage schema in JSON-LD format for the following questions and answers: [paste Q&As]. Follow schema.org standards."
23. Write LocalBusiness schema "Generate LocalBusiness structured data in JSON-LD for a [business type] named [name] located at [address], serving [city]. Include opening hours: [hours]." This is a key part of technical SEO - see the Technical SEO Complete Guide for implementation best practices.
24. Audit a page for on-page SEO issues "Review the following page content for on-page SEO issues. Check for: keyword usage, heading structure, meta tag quality, internal linking gaps, and content depth. Here is the content: [paste]."
25. Write a robots.txt explanation "Explain what the following robots.txt rules do and whether they are correctly configured for a site that wants to allow Googlebot but block all other crawlers: [paste rules]."
26. Identify crawl budget issues "Our site has [X] pages indexed and [Y] total URLs. Here is our crawl stats summary: [paste]. Identify potential crawl budget issues and suggest fixes."
27. Explain a Core Web Vitals issue "My page has a poor INP score of [value]. Explain what INP measures, what typically causes a poor score, and list 5 specific fixes I should investigate." You can also explore the Core Web Vitals Guide 2026 to better understand INP issues and how to fix them.
28. Write redirect mapping logic "I need to set up 301 redirects for the following old URLs being consolidated into new URLs. Write the redirect rules in Next.js next.config.js format: [paste URL pairs]."
29. Review internal linking for a topic cluster "Here is a list of pages in my [topic] cluster: [list URLs and titles]. Suggest which pages should link to which, and recommend anchor text for each link."
30. Generate a technical SEO audit checklist "Create a technical SEO audit checklist for a Next.js website. Organise it by: crawlability, indexability, Core Web Vitals, structured data, and mobile usability."
How to Write Better ChatGPT Prompts for SEO
Getting better results from ChatGPT comes down to specificity. Vague prompts produce vague output. The prompts above work because they include context - the keyword, the audience, the platform, the format, and the constraint. Before using any prompt, add:
- Your niche or industry
- Your target audience
- The specific keyword or topic
- The format you want (list, paragraph, table, JSON)
- Any constraints (word count, character limit, tone)
ChatGPT works best as a starting point, not a final draft. Review every output against your own knowledge and your brand guidelines before publishing or sending.
Conclusion
These 30 ChatGPT prompts cover the four areas where digital marketing teams spend the most time and where AI assistance is most reliable: research, content, outreach, and technical SEO. The goal is not to replace judgment — it is to reduce the time spent on repetitive, structured tasks so your team can focus on strategy and quality control. Adapt each prompt to your specific context, and you will get consistently more useful output.
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